brand identity

We ask a lot of a logo, but at it's best, it becomes the most important starting point of an entities brand. I think of logos as a birthing — bringing something into the world that didn't exist before — and I take this very seriously and with a passion — closely and intuitively understanding what is unique about my client, and understanding their audience as well. After that, with further research, much pondering, and with many design explorations, landing on a logo where my internal bells ring out 'this is it', knowing it will be memorable for them. And indeed, a logo becomes more beloved with time and with use. It takes trust on the part of the client, but that's when the design magic happens.

Here is a spotlight on a few projects, followed by a selection of logos created.

EYE SPY PHOTOGRAPHY

by ANGELIQUE HANESWORTH

Logo design for Angelique Hanesworth, portrait studio photographer in Gardiner, NY. While her work is wide range in portrait subjects, she has also created the '40 Over 40' photo series, celebrating the strength, beauty and diversity of women over 40. Photo by Angelique Hanesworth, and great to see how she incorporates the logo into her images.

essencia

Logo, print and packing design for aromatherapist and perfumer, Carol Chappell's line of natural salves, perfumes — 'Essencia'; and it's new line extension 'Cloud Essencia'.

Woodstock chamber of commerce

& Arts

Logo designed pro bono for the Chamber of Commerce & Arts in Woodstock, NY, along with a walking map-brochure. Other items have been designed for them, that will hopefully be produced in the future.

woodstock school of art

The logo with the arched window has been a beautiful historic icon for the Woodstock School of Art, but what was needed was a more contemporary typographic treatment to accompany it — as well as an overall more consistent and professional approach for all of it's materials. Design of it's logotype with logo, presentation folder, stationery, all print materials, class catalogs, and new exhibition catalogs.

anthony kirk editions

Design of logo, stationery and print needs for Scottish born master printer and educator, Anthony Kirk. Anthony Kirk Editions collaborates with artists to create fine art works on paper editions. Among the artists that he has worked with include Helen Frankenthaler, Joan Mitchell, Frank Stella and Kiki Smith.

Logo, website and print for creative interior designer, Julie Ronner Interiors. julieronnerinteriors.com

Working with the clever art of the studio engineer/owner's young daughter, I added typography to create a composite — logo, print and signage for Black Sheep Recording Studios.

Logo, website and event signage design for educator/artist, Muriel Stallworth, who hails from France. Living Land Learn is a hands on, interdisciplinary curriculum for a sustainable future. livinglandlearn.com

Logo design for the Woodstock Land Conservancy — what began as a fledgling entity and now a robust organization dedicated to preserving green spaces in Woodstock, NY and surrounding areas. Created brochures, stationery, website, wearables, and more. woodstocklandconservancy.org

Logo design plus stationery, for River Radiology, a diagnostic center in Kingston, NY, and a recognizable logo for those in the Hudson Valley, NY.

Logo design for website, stationery, ads and more for Mid Hudson Plastic Surgery / Thomas Hagerty, MD.  midhudsonplasticsurgery.com

Logo and stationery design for DNA testing laboratory.

Logo, stationery and branding design for musician Pauline Oliveros and her record label, Deep Listening.

Logo design for Women Empowering Women Project — exhibit banners, social media — their goals are to provide resources to empower and connect women.

Logo designed for musician, singer and social activist, Rebecca Martin.

Logo, poster and wearables design for radio host, Nic Harcourt — 'Alternative Woodstock'.

Logo, website, stationery design for publisher and collaborative print shop in the production of works on paper limited editions. simmlinksukimoto.com

Logo, print and website design for contemporary furniture designer and manufacturer.

Co-founder with Nancy Caigan — line of natural color cosmetics. Design of the logo, website, packaging, display needs, and all print, as well as social media graphics for Primitive Makeup.

Susanna Ronner Art — Logo designed for my own entity, used on website, instagram and printed pieces.

Woodstock Byrdcliffe Guild — logo designed based on historical reference, and used widely on it's social media, website, and all printed materials.

Merck — 'Slice' logo designed along with related printed pieces created for this global aquaculture endeavor.